Local Listing

 

Local results have been more prominent in Google search results this year; 80% of local searches lead to in-store visits and immediate purchase decisions, and 46% of all searches on google are local.

You need to take control of your business listing and access its full potential.

The more quality citations achieved - the more it will help your local SEO efforts. 50% of local-mobile searches are looking for business information, such as a local address.

"Your" Business Listings

Business listings (also known as citations in marketing jargon), is your business information in multiple directories online - correct or incorrect. If your business info is out there, these listings exist whether your want them or not. You can't have 100% control over your business online.

Small Local Business Listings

What you can do is claim these listings as "yours", keep them up-to-date, and engage with potential and existing customers who frequent these directories. You can achieve information consistency across a number of different sources. Help your customers discover you and your business.

Plan of Action

First, you need access to the listing - to claim and verify that you are the owner. Verify through: phone call, post-card (few weeks for it to arrive), email, or text-message. Now you'll have control of your listing.

Taking Control

I must mention here that there are options to take control of your business listings besides doing it yourself, see our package information.

 

Local Listings

How can I target my local market?
via Google
Create your local listing in
Google maps


Google my business is the holy grail for local SEO, that relies heavily on finding and verifying local information.

Setup, Configure, and Manage your Local Business in Google my Business.
That helps people find your business in the local results.

In terms of organic ranking, Google measures relevance and prominence.

Relevance

Relevance refers to how well a local listing matches what someone is searching for.

Prominence

Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google reviews count, and scores are factored into local search ranking; more reviews and positive ratings will improve a business's local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.

There's no way to request or pay for a better local ranking on Google. They do their best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone.

As far as I'm concerned, this is the foundation for a successful marketing campaign and the focus for new clients.


The anatomy of  a Google review

In the past year, Google has introduced some major opportunities; when it comes to google reviews, they benefit all business owners and organizations, big or small, dramatically.

"Do I really need Google reviews?"
Yes, if you want to...

  • ✓ Get more local visibility in Google
  • ✓ Set yourself apart from your competitors
  • ✓ Impress more customers and get more profits

First, for small business owners, this means success in finding new customers who already have a trust relationship built with you; without having met you in person for the first time.


Second, it improves your organic ranking as well as your position on the local listing map; which means being found quickly and easily by customers needing your goods and services.


I am a local listings, review, and business mentor. I will share my knowledge and experience with you to help you learn and implement a strategy for your business that you will develop and maintain. This will increase your online presence and help you to be found locally (growing your customer base organically and increasing your income).

  • Does your business have a need to be found locally?
  • Are you found on Google maps?
  • How does your business rank?

I will mentor you through the process, increasing visibility for your business.


Package 1 (All Modules)

Complete Custom Package$1250
Coaching (as required, minimum 2 months)$295 (monthly)

Package 2 (Separate Modules)

Google my Business$500
Local Listing$600
Reviews$300
Add-on Options; Coaching$295 (Monthly)


Call/Text Mike: (403) 990-0362
sos@SosCalgary.com